campaign objectives
Awareness
-
To increase Club Room’s awareness among T.A. by 50% from 3 July to 13 August 2023.
-
To have 60% of T.A. know about Club Room's newly renovated functions from 3 July to 13 August 2023.
Attitude
-
To get 20% of T.A. to perceive Club Room as a top-of-mind social gathering place from 3 July to 13 August 2023.
-
To earn 10% of positive mentions in Facebook communities (RMIT Vietnam Society & RMIT Confessions) about Club Room from 3 July to 13 August 2023.
action
-
To raise the number of total visits to Club Room by 60% from 3 July to 13 August 2023.
-
To have 80 people decorate the Cosmos of Unity display from 3 July to 13 August 2023.
-
To earn 1.000 engagements for "Space Exploration" activities on Student Life's Facebook and Instagram from 3 July to 13 August 2023.
-
To have 120 people participating in the "Intertwine" Gala on 10th August 2023.
key message
"As a common space for students with mutual interests, the RMIT Club Room will provide students with a sense of belonging to maximize their university experience."